According to a local media report, despite being promoted by the Indonesian government as AI avatars, the figures are not yet interactive, although they have been generated using AI software. The different avatars are to appeal to some of the country’s leading demographic groups. tvOne, one of Indonesia’s most-watched broadcast channels, introduced three virtual presenters named Nadira and Sasya, and Bhoomi. The same month India launched their first virtual news presenter, Indonesia, the world’s largest archipelagic state also introduced three AI news. TVOne’s AI news anchor Sasya made her debut alongside Nadira in April. The channel introduced its very own AI presenter, Soundarya. Even India’s Power TV, a Kannada channel, made a similar groundbreaking move. ‘Lisa’ will be able to deliver news in various local Indian languages. The channel’s leader Jagi Mangat Panda called the moment “a milestone in broadcasting TV and digital journalism” and said ‘Lisa’s’ role would involve doing repetitive work “so news people can focus on doing more creative work to bring better quality news.” Lisa appeared on the private news channel in Odisha, presenting bulletins in English and Odia – a language spoken in the state. Last week alone, two AI news presenters debuted in India. Joining the trend, several other channels nationwide have also introduced their AI-powered news presenters. It holds special significance as it commemorates the 25th anniversary of the strategic partnership between India and France. Sana’s latest abilities coincided with Prime Minister Modi’s visit to France. Just last week, Sana made history on Aaj Tak’s prime-time show by presenting a news report entirely in French, marking a significant milestone in the country’s field of broadcasting. Sana occasionally presents bulletins on the India Today Group’s Aaj Tak news channel. Four years ago, Francesco Marconi, the head of research and development at The Journal, told the New York Times AI had become a necessity. With the rise of AI in many forms, like generative AI, the use of technology has become part of the industry’s toolbox. But journalism generated by machines is still nascent for the industry, and it’s unsurprising China was at the forefront of the evolution. That was five years ago, and for Xinhua’s already tightly-scripted and controlled state news presenters, the AI anchors would take things a step further. The move was unlike any other, and according to China’s state news agency, Xinhua, the virtual newsreader was meant to “work” 24 hours a day on its website and social media channels, “reducing news production costs.” In 2018 China made a move it claims to be the world’s first – introducing an artificial intelligence (AI) news anchor. Indonesia’s TVOne channel also introduced two AI news anchors in three months.Odisha TV, an Odia-based news station, unveiled “Lisa,” India’s first regional AI news anchor.India Today launched a female AI news anchor called ‘Sana’ in April.
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